Policy Labs

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Khaled-Nounou

Khaled Nounou

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Younes Laoui

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Razan Albabtain

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Shahad Arafat

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Abdullah Altwaim

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Amr-Hassan-Seif

Amr Hassan

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Ahmed-Nasir

Ahmed Nasir

Experts Panel

Ready to tackle complex policy challenges with innovative, real-world solutions?
We help you drive policy innovation through Policy Labs—collaborative spaces designed to develop, test, and refine policies across diverse sectors.
By applying user-centered design, evidence-based research, and multi-stakeholder engagement, we create practical solutions to complex policy challenges. Our expertise combines strategic foresight with hands-on implementation, ensuring your policies are innovative, adaptable, and deliver long-lasting impact.
Our expertise includes: 
Policy Research, Policy Design, Piloting, Stakeholder Engagement, Multi-sector Collaboration, Capacity Building, Implementation Support, Case Analysis, Scenario Planning, Policy Innovation, Impact Assessment, Monitoring &amp; Evaluation, Data-driven Solutions, Benchmarking, Implementation Plan Development.

Overview

Related to Policy Labs

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Strategy Design

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Incentive design

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Current situation analysis

Stakeholder management

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Experts Management

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Management

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Benchmark & research

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Policy Design & Policy Activation Plan

Services

<ul>
<li>Accelerating policy design and evaluation using the latest technological and collaborative approaches.</li>
<li>Enhancing collaboration between government entities, research institutions, and businesses to achieve policy goals more effectively.</li>
<li>Improving policy alignment with transformational initiatives, ensuring successful implementation and broader impact.</li>
</ul>

What’s the impact?

<ul>
<li>Proven experience in designing and implementing policy labs that bring together diverse stakeholders to develop innovative and effective solutions.</li>
<li>We integrate research methodologies and design thinking to create actionable and user-centric policies.</li>
<li>We ensure a flexible and efficient experience by leveraging advanced technologies that accelerate policy design and evaluation.</li>
<li>We provide access to and engagement with experts and policymakers across various fields to achieve the desired impact.</li>
</ul>

Why partner with us?

Policy Labs - Tam

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Grants & Funds

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Abeer Bashatah

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Mohammed Shbair

Abdulaziz Alobed

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Amr Dulaimi

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Maimouna-Melibari

Maimouna Melibari

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Mohammed Bashmakh

Mohammed Bashammakh

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Waleed-Almotairi

Waleed Almotairi

Ready to enhance your funding initiatives through our Grants &amp; Funds domain?
We focus on developing innovative grant and funding programs aimed at empowering local and international projects and initiatives. At TAM, we integrate strategic funding approaches with practical consulting to ensure maximum benefit from financial support, enhancing the success opportunities of projects. Through our advanced digital solutions, we streamline the funding processes to be more efficient and seamless, while providing specialized advisory to support the effective implementation of funded projects. TAM continuously contributes to achieving tangible impact and sustainable growth for the projects it supports.

Related to Grants & Funds

Strategic Foundation

Budget & Financials

Beneficiary Journey & Operating Model

Governance

 Reporting & Accountability

Legal & Legislative Frameworks

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Stakeholders & Partnerships

Digital solutions, and Communication. 

<ul>
<li>Smoother and more efficient allocation of funds and grants.</li>
<li>Improved grant management through strategic insights and advanced digital tools for a seamless experience.</li>
<li>Expert advisory and technical support to ensure the effective execution of funded projects.</li>
<li>Staying aligned with global trends by funding initiatives that strive for excellence and competitiveness in international markets.</li>
</ul>

<ul>
<li>We have developed grants and investments worth up to 100 million SAR, driving tangible impact and sustainable growth.</li>
<li>Our proven expertise in designing and implementing grant programs empowers both local and international projects and initiatives.</li>
<li>We integrate funding strategies with practical advisory services to ensure financial support is utilized for maximum beneficiary impact.</li>
<li>Our advanced digital solutions streamline and enhance funding processes, ensuring efficiency and seamless execution.</li>
<li>We offer TAM Verse (TAM digital products) , with a focus on FundBase, a Fund Management System designed to simplify processes and ensure secure channels, building trust with grantors and delivering a smooth, tailored experience for beneficiaries.</li>
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Grants &#038; Funds

Innovation Labs & CX

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How can Innovation Labs and CX programs help you exceed customer expectations?
We support you in creating spaces for experimentation and user-centric innovation through Innovation Labs and Customer Experience (CX) programs. These programs are essential for organizations seeking to stay ahead of the curve and deliver exceptional customer experiences.
At TAM, we understand the importance of having Innovation Labs and CX programs dedicated to bridge the gap between organizational needs and customer expectations. By conducting in-depth research and collaborating with stakeholders, we design innovative strategies that deliver exceptional customer experiences and drive sustainable growth.

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Challenge Identification

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Journey Mapping

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Experience Design

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Operation Model.

<ul>
<li>Access to user-centered innovation methods that enhance customer satisfaction.</li>
<li>Data-driven insights and strategic planning to optimize experiences.</li>
<li>Scalable solutions that ensure sustainable growth and future readiness.</li>
<li>Proven operational models that enable organizations to adapt to rapid changes and expand effectively.</li>
</ul>

<ul>
<li>Proven experience in designing and implementing innovation labs that bring together diverse stakeholders to develop effective and creative solutions.</li>
<li>We integrate design thinking with the latest innovative technologies to enhance experiences and achieve tangible results across various sectors.</li>
<li>We provide a flexible Innovation Lab environment that accelerates digital transformation and enhances customer experience excellence.</li>
<li>We create collaboration opportunities with local and international partners to expand impact and develop cutting-edge solutions that stay ahead of rapid market changes.</li>
</ul>

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Innovation Labs &#038; CX

Hackathons, Accelerators & Incubators

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Looking to fuel innovation and scale ideas with Hackathons, Accelerators, and Incubators?
With our Hackathons, Accelerators, and Incubators, we enable you to support and nurture innovative talent, driving collaborative problem-solving, rapid business scaling, and sustainable growth for early-stage ventures. We design and implement tailored strategies to create dynamic and supportive environments for startups and innovators.
At TAM, we understand the importance of providing platforms for idea development and growth. Through well-structured programs and strategic mentorship, we help you create hackathons, accelerators, and incubators that drive innovation and support entrepreneurial success.

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Marketing and communication

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<ul>
<li>A dynamic platform to nurture and scale innovative ideas.</li>
<li>Access to strategic mentorship and essential resources to support entrepreneurial success.</li>
<li>Scalable solutions that ensure the sustainability and growth of startup ventures.</li>
<li>A network of strategic partnerships with investors and experts to support long-term project success.</li>
</ul>

<ul>
<li>Proven experience in designing and implementing hackathons, accelerators, and incubators that bring together innovators, investors, and entrepreneurs to develop practical, innovative solutions.</li>
<li>We offer tailored programs that provide entrepreneurs with the support, guidance, and resources needed for success.</li>
<li>Our strategic approach ensures a dynamic environment that enables startups to grow and scale.</li>
<li>We create opportunities for collaboration with local and international experts in technology and entrepreneurship to drive sustainable success in the market.</li>
</ul>

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Hackathons, Accelerators &#038; Incubators

Open Innovations

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How can we help you achieve entrepreneurial success with open innovation?
We help you harness the power of open innovation to foster collaboration and leverage expertise. We design and implement strategies that drive entrepreneurial growth and unlock new opportunities for success.

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Virtual Experience

Idea Management System

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Virtual Workshops & Bootcamps

Hackathons / Ceremonies

<ul>
<li>Access to a wide range of expertise and innovative ideas.</li>
<li>Accelerated entrepreneurial growth through collaboration and partnerships.</li>
<li>Cutting-edge solutions that drive institutional success and create lasting impact.</li>
<li>The ability to adopt digital tools and innovation programs quickly to enhance competitiveness.</li>
<li>Opening up opportunities for idea exchange among diverse innovators to achieve effective solutions efficiently.</li>
</ul>

<ul>
<li>Proven experience in designing and implementing open innovation platforms that bring together creative ideas from various fields to develop effective and innovative solutions.</li>
<li>We integrate design thinking methodologies and advanced innovation tools to accelerate idea development and transform them into actionable solutions.</li>
<li>We provide a supportive environment that fosters collaboration between innovators and beneficiaries, driving creativity and expanding the reach of innovative solutions.</li>
</ul>

Open Innovations - Tam

Entrepreneurship Ecosystem Building

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Ready to empower startups and innovators through a strong Entrepreneurship Ecosystem Building?
We enable you through our Entrepreneurship Ecosystem Building that empower startups and innovators to thrive by establishing an integrated entrepreneurial ecosystem, providing necessary resources, and supporting communication among various stakeholders. We design and implement tailored strategies to provide the essential support for innovators.
At TAM, we recognize that the success of entrepreneurship is heavily dependent on the strength of the ecosystem. Through strategic planning and stakeholder engagement, we help you establish an entrepreneurial environment that offers the support and opportunities needed for entrepreneurs to succeed.

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Operation Model

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Fund / Grant Management

Coaching & Mentoring

Learning Programs

<ul>
<li>Access to a vast network of investors, startups, and innovators in the entrepreneurship space.</li>
<li>Creation of new collaboration opportunities between innovators and investors, accelerating and scaling impactful entrepreneurial ventures.</li>
</ul>

<ul>
<li>Our experience in designing and implementing projects that empower entrepreneurship ecosystems by providing a supportive environment for growth and innovation.</li>
<li>We integrate digital solutions with developmental strategies to accelerate the building of a thriving entrepreneurial ecosystem.</li>
<li>We connect stakeholders and investors to foster collaboration and unlock opportunities for entrepreneurs.</li>
</ul>

Entrepreneurship Ecosystem Building - Tam

Innovation & Entrepreneurship Offering

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Innovation & Entrepreneurship

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Want to accelerate growth and drive transformation with innovation and entrepreneurship?
We support you in providing consulting on building innovative cultures, services, policies, and startups, crafting and delivering tailored initiatives that foster growth in your sector. By leveraging strategies and digital tools, we help you enhance your region’s potential, drive impactful change, and create a thriving ecosystem of innovation.

<ul>
<li>Building a collaborative entrepreneurial community where individuals can exchange knowledge and experiences to drive innovation and sustainable growth.</li>
<li>Creating an inclusive environment that nurtures creativity and provides strategic resources to accelerate the growth of startups.</li>
<li>Integration of advanced digital tools to optimize operations and create a thriving ecosystem.</li>
<li>Expanding the network of entrepreneurs who have developed and transformed their ideas into inspiring, innovative projects.</li>
</ul>

<ul>
<li>Proven experience in creating and implementing innovation &amp; entrepreneurship programs that drive growth.</li>
<li>Our tailored programs and strategies support entrepreneurial skill development and provide continuous guidance to ensure success at every stage of a startup’s growth.</li>
<li>We leverage digital tools and best practices to build thriving ecosystems.</li>
<li>We focus on providing innovation labs and customer experience testing that foster new ideas and transform them into actionable projects.</li>
</ul>

Innovation &amp; Entrepreneurship

Drive impact with TAM’s Public Innovation & Entrepreneurship advisory, innovation ecosystems, startups, and inclusive growth through digital solutions.

Public Innovation & Entrepreneurship | TAM Advisory

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Daw’ Film Competition

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<h4>The Future of the Saudi Film Industry is Nigh</h4>
Daw’ Film Competition 
Client : Ministry of Culture 
Duration : 6 Months 
Industry : Culture, Education

To support and empower local Saudi filmmakers on their path towards creating and contributing to a powerful potential-filled film industry.


A total of 30 films and scripts by talented filmmakers which can now be perfected and released to the local and international public.


A step forward in the direction of industry growth and the increased public understanding on how the Saudi government’s efforts are focusing on supporting people’s creativity and skills as well as the country’s thriving future.

The Saudi film industry has taken off on a mission to become one of the world’s leading sectors with some of the most creative locals steering it to success. The market may not be untouched, but is definitely still unsaturated and has potential beyond what other already film-established countries do.
For example, the kingdom has been tapping into the Anime market, long dominated by Japan, with the Saudi-Japanese anime ‘The Journey’ which just so happened to premier in Tokyo mid-2021. About a month after that, Saudi Arabia participated in the renowned Cannes Film Festival in France with a pavilion of its own.
According to the multinational network of firms PwC, the film industry in the kingdom is “a billion dollar opportunity.” With an investment budget of no less than SAR 10 billion, it is expected to contribute no less than SAR 1 billion to the country’s Gross Domestic Product in addition to creating thousands of job opportunities.
A place among the greats
Among one of the many initiatives the Ministry of Culture (MOC) has, and will implement to further the kingdom’s film industry is the Daw’ (“Light” in English) Film Competition. The MOC and TAM decided to collaborate to bring to fruition a competition that would provide financial, moral, and expert support to the winning filmmakers.
This initiative did not only aim to uncover local industry talents, but to also find hidden artistic gems in the form of films; ones that would enhance the industry as a whole within the kingdom and showcase the true creative abilities of Saudis. However, these talents needed a place to go to find all the detailed information as well as the registration form, meaning a website would be essential.
TAM designed the website in an easy-to-use, highly responsive manner to ensure anyone attempting to apply would find answers to all their questions before sending in their application. The competition was launched through the MOC’s personal Twitter account, influencer promotion, and an informational video which was uploaded to YouTube. Reaching the masses also meant using traditional marketing tools, such as emails and flyers.
Filmmakers then had approximately four months to put together their portfolios and look over any completed, or even incomplete, scripts or films they hoped to submit. Out of the 178,300 website visits, a total of 258 creatives were courageous enough to submit their work to be assessed and nominated for a chance to win the MOC’s support.
During the first filtration phase, a team assembled by TAM worked to make certain that a specific level of standards was kept throughout this initiative by keeping only the submissions that fit the criteria. This filtration process resulted in the acceptance of 162 proposals which would go on to be nominated for the Daw’ Film Competition award by a committee consisting of six members specializing in the filmmaking and scriptwriting fields.
All those nominated by the committee were eligible to move forward in the competition where they would be judged by a panel of five long-time cinematic experts. The judges were provided with a system that would allow them to view each and every submission, one after the other, and evaluate them once the viewing was complete.
&#8220;Praise be to God. The movie #TheSchool won among the films in the feature film category #Daw’_film_competition. Congratulations to all the creative winners who won. You have always been an inspiration.” &#8211; Ayman Jamal (Translated Twitter post)
At the end of the day, 30 winners across all five competition categories were selected to get either full or partial backing based on their needs. The winners were announced online using the MOC’s Twitter account to show the masses that they had a chance to achieve what they set out to and motivated them to do so.
<h2>Media Coverage</h2>
<ul>
<li>Quote link: <a href="https://twitter.com/atjamal/status/1230574409750110210">https://twitter.com/atjamal/status/1230574409750110210</a></li>
<li><a href="https://www.arabnews.com/node/1796001/saudi-arabia">https://www.arabnews.com/node/1796001/saudi-arabia</a></li>
<li><a href="https://www.spa.gov.sa/viewfullstory.php?lang=en&amp;newsid=2182391">https://www.spa.gov.sa/viewfullstory.php?lang=en&amp;newsid=2182391</a></li>
<li><a href="https://www.wafyapp.com/en/article/daw-a-saudi-film-competition-to-support-local-talents">https://www.wafyapp.com/en/article/daw-a-saudi-film-competition-to-support-local-talents</a></li>
</ul>
&nbsp;
<h2>Extra References</h2>
<ul>
<li><a href="https://english.alarabiya.net/life-style/entertainment/2021/03/02/Manga-Production-s-first-ever-Saudi-Japanese-anime-film-set-to-hit-theaters-in-2021">https://english.alarabiya.net/life-style/entertainment/2021/03/02/Manga-Production-s-first-ever-Saudi-Japanese-anime-film-set-to-hit-theaters-in-2021</a></li>
<li><a href="https://www.pwc.com/m1/en/publications/documents/cinemas-in-saudi-arabia-opportunity.pdf">https://www.pwc.com/m1/en/publications/documents/cinemas-in-saudi-arabia-opportunity.pdf</a></li>
<li><a href="https://www.spa.gov.sa/2259998">https://www.spa.gov.sa/2259998</a></li>
</ul>

Daw’ Film Competition - Tam

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Doyof Al Rahman Program

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<h4>The Unification of Saudi Arabia’s Pilgrim Service Providers</h4>
Doyof Al Rahman Program 
Client : DARP 
Duration : 4 Months 
Industry : Tourism,

Empowering Doyof Ar-Rahman Program employees by enhancing their innovative and guest-centered initiatives capabilities.


The unification of the program’s departments and members using a three-day training bootcamp.


An increase in awareness among different sectors about the positive impact of the program and its needs through intensive workshops. This helped publish the initial version of the program’s tools and resulted in 170+ new initiative proposals.


The Saudi hospitality industry was one of the many sectors that took a hit in 2020 after the country halted all things travel and tourism. That may sound like an entirely bad situation, but there was still some benefit to it. The industry was given the opportunity to take a step back and reevaluate its operations.
Prior to the kingdom’s Vision 2030 economic diversification objectives, which included the expansion and reinforcement of tourism, the hospitality sector relied majorly on domestic tourism and pilgrimage to run. With millions of pilgrims annually showing up for Hajj alone, the country did not really need to diversify its tourism sector even after the Vision was declared, at least not in its western region.
Saudi Arabia may have even broken a record in 2019 when its Holy city of Makkah witnessed the arrival of over 2.5 million Hajj pilgrims. It is considered one of the world’s largest human gatherings, after 2012’s 3.16 million, of course. However, that number did not tide over into 2020, as the kingdom placed a 1,000-pilgrim cap for the year due to the unfortunate circumstances.
Nevertheless, that move gave the country the freedom to step things up and renew its hospitality efforts. More specifically, it set out to strengthen its Doyof Al Rahman (or “Guests of God”) Program (DARP) which was launched in 2018 as part of the Vision 2030 objective looking “to enhance the experience and the ability of Hajj and Umrah.”
<img loading="lazy" decoding="async" class="alignnone wp-image-3091 size-large" src="https://api.tamdev.e8demo.com/wp-content/uploads/2025/01/darp-2nd-1024x571.png" alt="" width="580" height="323" srcset="https://api.tamdev.e8demo.com/wp-content/uploads/2025/01/darp-2nd-1024x571.png 1024w, https://api.tamdev.e8demo.com/wp-content/uploads/2025/01/darp-2nd-300x167.png 300w, https://api.tamdev.e8demo.com/wp-content/uploads/2025/01/darp-2nd-768x428.png 768w, https://api.tamdev.e8demo.com/wp-content/uploads/2025/01/darp-2nd-1536x857.png 1536w, https://api.tamdev.e8demo.com/wp-content/uploads/2025/01/darp-2nd-1200x669.png 1200w, https://api.tamdev.e8demo.com/wp-content/uploads/2025/01/darp-2nd.png 1920w" sizes="auto, (max-width: 580px) 100vw, 580px" />
<h2>Hospitality for pilgrims</h2>
DARP’s main goal when working with TAM in 2020 was to empower its pilgrim service providers by developing and fortifying their innovation-based knowledge and infrastructure. This would unify the program’s departments and employees, allowing them to design, implement, and launch powerful guest-centered initiatives and services. With DARP&#8217;s green light, TAM began the process of blueprinting the Guest Centrality Methodology project.
The project consisted of six primary courses of action; the initial being an analysis of DARP’s guest-centrality experience adoption level. The analysis was made up of both secondary and field research performed through a collaborative effort between TAM and the program’s department representatives. The course’s interviews, surveys, past reports, and three workshops proved beneficial.
TAM’s team was able to gather enough information about the available skill gaps and stakeholders’ vision to move on to the project’s second round. This involved determining the areas in need of development by utilizing TAM’s very own capability maturity measurement tool.
The ensuing results eased the project’s next step which included identifying and developing the complete guest experience methodologies, tools, and guidelines. The initiative’s design methodology contained two essential elements; the compass and the map. They were created as detailed guides towards higher quality initiatives and services, keeping the designers prepared for any needs or challenges that may arise.
Now that the program had a clear and dynamic methodology to follow, as well as a toolkit made to support the design and launch of new initiatives, it was time to move to the succeeding stage. Stage four was all about developing a unified content and structure base for DARP’s forms, guidelines, and awareness campaigns. It included the building of the program’s designated “Memory Making” platform and ensuring it was filled to the brim with educational and awareness-based content. More specifically, 15 information-packed videos and 38 innovation-stimulating interactive tools were added.
Next, TAM designed a three-day bootcamp for the program’s employees. The bootcamp’s training consisted of an introduction to the compass and its basic components as well as its implementation, to guarantee its success and the employees’ ability to operate it. Fifty-two individuals from nine different DARP departments attended the daily training sessions that covered everything from the basics and foresight, to discovery, design, and initiation.
“It is rare for one to sit all hours in a seminar with enthusiasm. This is the first camp I have ever enjoyed the whole time.” &#8211; Bootcamp Attendee (Translated Quote)
Finally, the awareness segment came into play. TAM held 11 intensive workshops revolving around the prioritized paths of DARP to test the methodology and generate ideas for initiatives. The seminars saw the participation of 15 different sectors and 171 newly produced initiatives. Additionally, these interactive workshops contributed to building a positive image of the program while enhancing its role as a sector-based driver and catalyst.
<h2>Media Coverage</h2>
<ul>
<li><a href="https://saudigazette.com.sa/article/608859/SAUDI-ARABIA/SDAIA-DARP-and-STC-launch-smart-bracelet-project-for-pilgrims">https://saudigazette.com.sa/article/608859/SAUDI-ARABIA/SDAIA-DARP-and-STC-launch-smart-bracelet-project-for-pilgrims</a></li>
</ul>
&nbsp;
<h2>Extra References</h2>
<ul>
<li><a href="https://www.vision2030.gov.sa/v2030/vrps/darp/">https://www.vision2030.gov.sa/v2030/vrps/darp/</a></li>
<li><a href="https://www.stats.gov.sa/sites/default/files/haj_40_en.pdf">https://www.stats.gov.sa/sites/default/files/haj_40_en.pdf</a></li>
</ul>

Doyof Al Rahman Program - Tam

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Tourism Accelerator Program

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pro25

Duration: 9 Months 
Client: Saudi Tourism Authority 
Industry: Tourism